February is a great month to get out in the community and educate the public about the importance of good oral health. For us here at Molar Towne Productions, it’s a time when we are out doing educational talks at pre-k and elementary schools. Keeping kids engaged is the goal, but it can sometimes be a challenge. Consider using Mighty MolarMan & Friends to engage kids at your talks.
Mighty MolarMan Saves the Day!
As 2016 has come to a close, we at Mighty MolarMan & Friends express our appreciation and love for all the people who bought a “Molar in the Mirror” box set during the holiday season. We are pleased to report that we delivered 80 box sets to the children at The Samaritan Inn, one for every box set sold. It was such a pleasure working with the good folks at this wonderful organization in McKinney, TX.
It is our mission to raise dental health awareness through education and the fun factor of Mighty MolarMan & Friends. Oral health affects our overall health and wellness, so let's all vow to make good oral hygiene and care a big priority in 2017! We will be donating “Molar in the Mirror” box sets all year long to a new organization every three months, so please help us spread the word. Also, we welcome your recommendations for charitable organizations for this cause to benefit.
The Molar, the Merrier !!
The Times They are a-Changin’
Educating Gen Y Families with Mighty MolarMan and the Dental Home concept.
Bob Dylan had it right, The Times They are a- Changin’. Gen Y is the most “plugged in” generation. Nearly 90% of Millennials use social media (compared with 76% of Gen X-ers and 59% of Boomers) … text, email, Facebook, Twitter, Google, and the list goes on. With so many different ways to communicate, what’s the best way to educate our Gen Y parents and their children?
“I can strike fear into the hearts of many dentists with a single word: children” – Chris Salierno, DDS, editor at Dental Economics
One of the things I hear most when speaking with general dentists about treating more kids is that it’s not profitable, or that it’s too difficult to treat them. These seem to be the biggest hurdles for general practices to overcome. So how do we do it, and is it worth the effort?
I would argue that yes, it is most definitely worth the effort. If you can create an environment that is safe and fun for children, you’re likely to acquire the the whole family as patients as well.
Let’s not kid each other, this process isn’t going to be a flip of the switch. It will require leading and training your staff, and implementing the “Dental Home” concept. The Dental Home concept is the ongoing relationship between a dentist and family with children starting ideally no later than 12 months old. This relationship is the key. Imagine if a child is excited and eager for their first appointment because they have been learning and building that relationship from such an early age. If you have children of your own, you are familiar with the unpredictability and inquisitive minds of a child. They are young developing minds, and if they are taught that the dentist isn’t a scary place, seeing them as a patient can be a very smooth, fun and extremely rewarding process.
Gen Y are not only the most “plugged in”, but are also very health-conscious. Parents are more pragmatic about the buying process, with a focus on the environment, health and fitness, organic foods, and products that support a cause or charity. So how do we reach this generation? What’s the best way to successfully and effectively engage their children?
Think back to the earliest memories of your childhood and the cartoons and comics of your time. I still remember cartoons where they pulled out a tooth by tying it to a rocket, bowling ball, or door. Cartoons captivate and ignite children’s imagination. The Mighty MolarMan Experience, coupled together with the Dental Home concept and a little training on how to work with children, will change the game for general dentists. The characters were created with a primary goal of breaking down the fear barrier that many children have of going to the dentist, and the apprehension that many general dentists have of treating little ones.
Don’t do the same old thing, think outside the box and find fun ways to present what you have to offer to Millennials and their kids through all the channels that are available to you. Use the Dental Home concept coupled with The Mighty MolarMan Experience and change the view on treating children.